Draft:Numerator (company)

Numerator
Company type	Private
Industry	Data and Analytics
Founded	2011
Headquarters	Chicago, IL
Key people	Eric Belcher, CEO
Owner	Bain Capital
Number of employees	5,400
Website	https://www.numerator.com

Review waiting, please be patient.

This may take 5 weeks or more, since drafts are reviewed in no specific order. There are 1,217 pending submissions waiting for review.

If the submission is accepted, then this page will be moved into the article space.
If the submission is declined, then the reason will be posted here.
In the meantime, you can continue to improve this submission by editing normally.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Reviewer tools

Instructions · What links here · Numerator (company) (talk: + · bio) · (log) · Copyvios report · reFill · Citation Bot · (Search: Google, Wikipedia) · Submitted 2 hours ago by NUWP2025 (talk: D · +) · Last edited 50 minutes ago by Hoary

Submission declined on 13 August 2025 by Avgeekamfot (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by Avgeekamfot 2 days ago. Last edited by Hoary 50 minutes ago. Reviewer: Inform author.

This draft has been resubmitted and is currently awaiting re-review.

Submission declined on 8 August 2025 by Greenman (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

Declined by Greenman 6 days ago.

Submission declined on 4 August 2025 by Pythoncoder (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

Declined by Pythoncoder 10 days ago.

Comment: How have reliable, published sources, independent of Numerator, commented on Numerator or its services?
Does Numerator operate in Britain; and if not, why does it have a London office?
How does a "flagship office" differ from other offices? -- Hoary (talk) 01:49, 15 August 2025 (UTC)

Comment: Please ensure any WP:COI is addressed. Greenman (talk) 12:41, 8 August 2025 (UTC)

Business

Numerator is a consumer data and technology company that collects and analyzes permissioned proprietary data. The company provides insights into consumer purchase behavior and sentiment. Its data are used in sectors such as consumer goods, retail, finance , consulting, government, media, and academia.^[1]^[2]^[3]^[4]

The company introduced a mobile-based approach to consumer panel data. Its mobile app, Receipt Hog^[5], allows consumers to submit both paper and digital receipts.^[6] The app also enables verified buyers users to answer survey questions.^[7] Numerator uses patented data processing methods to extract and structure receipt information and applies machine learning models for data analysis.^[8]

Numerator operates in the United States, Canada, and Germany.^[9]^[10]^[11] In 2021, Bain Capital acquired the company from Vista Equity Partners.^[12] In 2025, Numerator combined with Worldpanel by Numerator.^[13]^[14] Numerator is headquartered in Chicago, Illinois^[15], with a secondary flagship office in London^[16], and employs approximately 5,400 people (as of 2025).

History

2017 – Vista Equity Partners acquired the company.^[17]^[18]

2018 – The company rebranded as Numerator.^[19]

2021 – Numerator was acquired by Bain Capital to support international expansion and investment in its consumer data business.^[20]^[21]

January 2025 – Numerator and Kantar Worldpanel combined to form a consumer data business operating in over 50 countries.

May 2025 – Numerator launched operations in Germany, its first European market.^[22]^[23]

July 2025 – Numerator announced the rebrand of Kantar Worldpanel to Worldpanel by Numerator.

References

^ "Numerator Portfolio Investments, Numerator Funds, Numerator Exits". www.cbinsights.com. Retrieved 2025-08-04.
^ "A Better Way of Understanding the US Consumer: Decomposing Retail Spending by Household Income". October 11, 2024.
^ "The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand". December 27, 2024.
^ "Tracking the global consumer". April 1, 2025.
^ "Top Receipt Rewards App - Scan Receipts for Rewards". Receipt Hog. Retrieved 2025-08-04.
^ "Receipt Hog homepage".
^ "From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers". www.greenbook.org. Retrieved 2025-08-14.
^ US20160284037A1, Nichols, Matt; Christiansen, Genesis & Sam, David et al., "Social media healthcare analytics", issued 2016-09-29
^ "The Stories Inside the Data". The University of Chicago Booth School of Business. Retrieved 2025-08-13.
^ "Numerator to relocate to redeveloped Marshall Fields building in Chicago – REJournals". rejournals.com. Retrieved 2025-08-14.
^ "Inside The Numerator Chicago Office | Built In Chicago". Built In. Retrieved 2025-08-14.
^ "Vista Equity Partners Acquires Numerator | Mergr M&A Deal Summary". mergr.com. Retrieved 2025-08-04.
^ Team, News Desk (2025-07-22). "Numerator launches 'Worldpanel by Numerator' as new global brand identity". MediaBrief. Retrieved 2025-08-04.
^ "Client Challenge". www.ft.com. Retrieved 2025-08-13.
^ "Inside The Numerator Chicago Office | Built In Chicago". Built In. Retrieved 2025-08-04.
^ "NUMERATOR UK LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-08-05.
^ Lavine, Robert (2017-07-05). "InfoScout gets on Market Track in acquisition deal -". Retrieved 2025-08-05.
^ "Vista Equity Partners Acquires Numerator | Mergr M&A Deal Summary". mergr.com. Retrieved 2025-08-04.
^ "Daily Research News Online no. 26937 - Market Track and InfoScout Become Numerator". www.mrweb.com. Retrieved 2025-08-04.
^ "Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B | Marketing Dive". www.marketingdive.com. Retrieved 2025-08-04.
^ Holton, Pamela Barbaglia, Kate; Sandle, Paul (2021-04-19). "Britain's Kantar clinches deal to buy Vista-backed Numerator". Reuters. Retrieved 2025-08-14.{{cite news}}: CS1 maint: multiple names: authors list (link)
^ "CEO | Mobile Investment Conference". ceo.ca. Retrieved 2025-08-04.
^ "Daily Research News Online no. 38084 - Numerator Expands to Europe with German Launch". www.mrweb.com. Retrieved 2025-08-04.

[1] "Numerator Portfolio Investments, Numerator Funds, Numerator Exits". www.cbinsights.com. Retrieved 2025-08-04.

[2] "A Better Way of Understanding the US Consumer: Decomposing Retail Spending by Household Income". October 11, 2024.

[3] "The No-Hunger Games: How GLP-1 Medication Adoption is Changing Consumer Food Demand". December 27, 2024.

[4] "Tracking the global consumer". April 1, 2025.

[5] "Top Receipt Rewards App - Scan Receipts for Rewards". Receipt Hog. Retrieved 2025-08-04.

[6] "Receipt Hog homepage".

[7] "From Claimed to Confirmed: Elevating Research Integrity with Verified Buyers". www.greenbook.org. Retrieved 2025-08-14.

[8] US20160284037A1, Nichols, Matt; Christiansen, Genesis & Sam, David et al., "Social media healthcare analytics", issued 2016-09-29

[9] "The Stories Inside the Data". The University of Chicago Booth School of Business. Retrieved 2025-08-13.

[10] "Numerator to relocate to redeveloped Marshall Fields building in Chicago – REJournals". rejournals.com. Retrieved 2025-08-14.

[11] "Inside The Numerator Chicago Office | Built In Chicago". Built In. Retrieved 2025-08-14.

[12] "Vista Equity Partners Acquires Numerator | Mergr M&A Deal Summary". mergr.com. Retrieved 2025-08-04.

[13] Team, News Desk (2025-07-22). "Numerator launches 'Worldpanel by Numerator' as new global brand identity". MediaBrief. Retrieved 2025-08-04.

[14] "Client Challenge". www.ft.com. Retrieved 2025-08-13.

[15] "Inside The Numerator Chicago Office | Built In Chicago". Built In. Retrieved 2025-08-04.

[16] "NUMERATOR UK LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2025-08-05.

[17] Lavine, Robert (2017-07-05). "InfoScout gets on Market Track in acquisition deal -". Retrieved 2025-08-05.

[18] "Vista Equity Partners Acquires Numerator | Mergr M&A Deal Summary". mergr.com. Retrieved 2025-08-04.

[19] "Daily Research News Online no. 26937 - Market Track and InfoScout Become Numerator". www.mrweb.com. Retrieved 2025-08-04.

[20] "Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B | Marketing Dive". www.marketingdive.com. Retrieved 2025-08-04.

[21] Holton, Pamela Barbaglia, Kate; Sandle, Paul (2021-04-19). "Britain's Kantar clinches deal to buy Vista-backed Numerator". Reuters. Retrieved 2025-08-14.{{cite news}}: CS1 maint: multiple names: authors list (link)

[22] "CEO | Mobile Investment Conference". ceo.ca. Retrieved 2025-08-04.

[23] "Daily Research News Online no. 38084 - Numerator Expands to Europe with German Launch". www.mrweb.com. Retrieved 2025-08-04.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]

[17]

[18]

[19]

[20]

[21]

[22]

[23]