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Create to Compete

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Create to Compete
Founded2013 (2013)
FoundersPete Carroll
Michael Gervais
TypePrivate initiative
HeadquartersUnited States
Area served
Worldwide
ProductsEducational programs, Online courses, Workshops
Websitecreatetocompete.com

Compete to Create is an educational platform launched in 2013 by Pete Carroll and Michael Gervais.[1] The organization provides live and online programs that explore topics such as performance, mindfulness, and personal growth.[2][3] The platform reflects the founders’ shared interest in translating elite performance principles into broader life and work contexts.[4][5]

History

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In 2013, Carroll and Gervais launched Compete to Create with the aim of making performance psychology tools more widely accessible.[6][3] Carroll contributed insights from his leadership of high-performing football teams,[7][8] while Gervais brought expertise from his work with elite athletes and business leaders.[4][9]

In 2015, the platform expanded its offerings to include live workshops for corporate teams, athletes, and educators.[10][11] These workshops introduced participants to concepts such as mindfulness, purpose-driven competition, and building a high-performance culture.[4]

In 2017, Compete to Create partnered with the University of Southern California’s Marshall School of Business to help launch the Performance Science Institute.[12] The institute’s focus on resilience, mindset, and leadership reflected the same core principles promoted by the platform.[13][14]

In 2019, the company developed an online curriculum designed for broader audiences, combining video lessons, exercises, and interactive elements.[4][5] This allowed individuals outside the live workshop setting to access the program’s material remotely.[4]

Philosophy and academic connections

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The ethos behind Compete to Create aligns with Carroll's emphasizes leadership values that highlight competition, purpose, resilience, and the role of positive organizational culture.[15][16] These principles have extended into academia; Carroll and Gervais’s involvement with the USC Performance Science Institute demonstrated a shared commitment to bridging sports performance psychology and other professional fields.[13][17]

References

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  1. ^ Larry, Stone. "Pete Carroll's compassionate approach has never been more important". The Register-Guard. Retrieved 2025-08-13.
  2. ^ Donnelly, Darrin (2016-09-19). "The Power of Pete Carroll's "Always Compete" Mindset". Sports for the Soul. Retrieved 2025-08-13.
  3. ^ a b Carucci, Ron. "Master These NFL Winning Secrets To Thrive In Uncertainty And Reach Your Highest Performance". Forbes. Retrieved 2025-08-13.
  4. ^ a b c d e "Pete Carroll Takes Part In "Finding Mastery" Podcast With "Compete To Create" Co-Founder Dr. Michael Gervais". Seahawks.com. Retrieved 2025-08-01.
  5. ^ a b "Friday Round-Up: Pete Carroll and Dr. Michael Gervais Speak In Audible Original". www.seahawks.com. 2020-07-10. Retrieved 2025-08-13.
  6. ^ "What is Compete to Create?". Finding Mastery. 2019-09-17. Retrieved 2025-08-13.
  7. ^ "The Carroll Culture: "He Focuses On Your Purpose Beyond The Game"". www.seahawks.com. Retrieved 2025-08-13.
  8. ^ Schreuder, Jason (2023-08-26). "Unleashing the Power of Team Culture: Insights from Pete Carroll, A Work Life Podcast Episode Review". Iterations of Jason. Retrieved 2025-08-13.
  9. ^ Majendie, Matt (2022-10-09). "Felix Baumgartner on Red Bull Stratos: the day the black sky turned blue". Red Bull. Retrieved 2025-08-13.
  10. ^ Looney, Sonya (2020-08-20). "Dr. Michael Gervais and the Mental Skills of High Performance: Compete to Create". Sonya Looney. Retrieved 2025-08-13.
  11. ^ "Michael Gervais on Creating a Living Masterpiece". Scott Barry Kaufman. Retrieved 2025-08-13.
  12. ^ "Seahawks Coach Pete Carroll Branches Out Into Academia With Performance Science Institute At USC". www.seahawks.com. Retrieved 2025-08-13.
  13. ^ a b "Seahawks Coach Pete Carroll Branches Out Into Academia With Performance Science Institute At USC". Seahawks.com. Retrieved 2025-08-01.
  14. ^ Yip, Sam (2019-04-02). "'They're amazingly isolated': is social media making NBA players miserable?". The Guardian. ISSN 0261-3077. Retrieved 2025-08-19.
  15. ^ The Psychology Podcast (2020-05-07). Winning with Meaning and Purpose with Coach Pete Carroll || The Psychology Podcast. Retrieved 2025-08-13 – via YouTube.
  16. ^ Carucci, Ron (2020-09-17). "The Seahawks' Psychologist Explains How Leaders Can Unlock Team Potential - Ethical Systems". Retrieved 2025-08-13.
  17. ^ Kelly, Danny (2014-08-21). "Michael Gervais on the psychology of pressure". Field Gulls. Retrieved 2025-08-13.
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