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Draft:Flowbox (software)

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  • Comment: routine funding rounds are of no interest to us and do not help establish any notability. Theroadislong (talk) 09:16, 17 September 2025 (UTC)


Flowbox
Company typePrivate
IndustrySoftware as a service (SaaS), Marketing technology
Founded2016
FounderMarcus Carloni
HeadquartersStockholm, Sweden
Number of locations
Stockholm, Barcelona, Amsterdam, Copenhagen
Area served
Worldwide
Key people
Eulogi Bordas (CEO)
ProductsUser-generated content (UGC) platform
Websitegetflowbox.com

Flowbox is a Swedish technology company that provides software for brands and retailers to collect and display user-generated content (UGC) such as customer photos and videos on their e-commerce websites. Founded in 2016, the company has operations in Stockholm, Barcelona, Amsterdam and Copenhagen.[1]

History

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Flowbox was founded by Marcus Carloni 2014.

In June 2022, Flowbox merged with Photoslurp,[2][3] a Barcelona-based UGC platform used primarily by fashion and lifestyle brands to source social media visuals and publish them on brand sites. Following the merge Eulogi Bordas became the new CEO of Flowbox.[4]

In September 2025, Flowbox acquired the Danish influencer-marketing platform Dreaminfluence.[1][5][6][7][8][9]Following the deal, Flowbox employs around 70 people company-wide,[1]

References

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  1. ^ a b c "Flowbox acquires Dreaminfluence". Tech.eu. 2025-09-04. Retrieved 2025-09-05.
  2. ^ Tepper, Fitz (2015-11-16). "Photoslurp Helps Brands Sell Products From Instagram". TechCrunch. Retrieved 2025-07-16.
  3. ^ Lomas, Natasha (2017-11-06). "Photoslurp bags $870k for its 'shop the look' UGC marketing platform". TechCrunch. Retrieved 2025-07-16.
  4. ^ "Flowbox appoints new CEO". Flowbox Blog. Flowbox. 29 June 2022. Retrieved 25 September 2025. Flowbox … announces the appointment of Eulogi Bordas as CEO of the company.
  5. ^ "Flowbox compra a la danesa Dreaminfluence para consolidarse como referencia del user generated content en Europa". Marketing4eCommerce (in Spanish). 2025-09-04. Retrieved 2025-09-05.
  6. ^ "Flowbox versterkt Europese positie met overname Dreaminfluence". Marketing Report (in Dutch). 2025-09-04. Retrieved 2025-09-05.
  7. ^ "UGC-platform Flowbox neemt Deens Dreaminfluence over". FONK (in Dutch). 2025-09-04. Retrieved 2025-09-05.
  8. ^ "Flowbox växer i Europa – förvärvar Dreaminfluence och passerar 1 000 kunder". Finanstid (in Swedish). 2025-09-04. Retrieved 2025-09-05.
  9. ^ "UGC-plattformen vill förenkla influencer marketing". Resumé (in Swedish). 2025-09-05. Retrieved 2025-09-05.


See also

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References

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