Draft:Inthemix
Type of site | Online music magazine |
|---|---|
| Available in | English |
| Owner | Junkee Media (formerly Sound Alliance) |
| URL | inthemix.com.au (archived) |
| Commercial | Yes |
| Launched | 1999 |
| Current status | Defunct (folded into Music Junkee in 2018) |
inthemix (styled as inthemix.com.au) was an Australian online publication focused on electronic dance music, club culture, and related news, reviews and photography. Established in 1999, it became one of the most influential online hubs for the Australian dance music community during the 2000s and 2010s.[1][2]
History
[edit]inthemix was launched in 1999 by Andre Lackmann and Libby Clark, initially as a place to share photos from raves and document club culture.[2] Neil Ackland later joined as a co-founder and became CEO of the associated media company, Sound Alliance.[2]
Throughout the 2000s, the site grew to become a central hub for dance music enthusiasts, with editorial coverage, forums, and extensive event photography.[2] Its writers included Matt Callender, Tim Hardaker, Angus Paterson, Jack Tregoning and Katie Cunningham.[2]
inthemix was published under Sound Alliance, which later rebranded as Junkee Media.[3]
Closure
[edit]On 1 November 2018, inthemix announced that it would cease operating as a stand-alone brand and be folded into Music Junkee, a rebranded publication covering broader music culture.[4][5]
Content
[edit]The site featured:
- News, interviews and reviews of DJs, producers, albums and events
- Photo galleries from raves, clubs and festivals
- DJ mixes and retrospective “Flashback” features
- Popular community forums and discussions
- Annual “Year in Dance Music” special publications, archived by the National Library of Australia[6]
Legacy
[edit]- Recognised as one of the most influential online voices for Australian dance music in the 2000s.[2]
- Helped shape the growth of Sound Alliance / Junkee Media into a significant digital publisher.[7]
- Its forums and photo coverage connected electronic music fans nationally.[2]
See also
[edit]References
[edit]- ^ "inthemix.com.au". National Library of Australia. Retrieved 29 September 2025.
- ^ a b c d e f g Cunningham, Katie (2018). "An Oral History of inthemix". Junkee. Retrieved 29 September 2025.
- ^ "Sound Alliance rebrands to Junkee Media". AdNews. 2015. Retrieved 29 September 2025.
- ^ "inthemix says goodbye". Junkee. 1 November 2018. Retrieved 29 September 2025.
- ^ "inthemix ceases as stand-alone, folds into Music Junkee". The Music Network. 2 November 2018. Retrieved 29 September 2025.
- ^ "inthemix annual". National Library of Australia. Retrieved 29 September 2025.
- ^ "Junkee Media acquired by oOh!media". Mumbrella. 2016. Retrieved 29 September 2025.
External links
[edit]- Official website Archived 2025-03-12 at the Wayback Machine (archived at Pandora)
- inthemix.com.au archives at the National Library of Australia
Category:Australian music websites Category:Internet properties established in 1999 Category:Internet properties disestablished in 2018 Category:Defunct websites