Draft:Sanket Waghmare
| Submission declined on 28 October 2025 by Commandant Quacks-a-lot (talk). This submission appears to read more like a résumé than an entry in an encyclopedia. Encyclopedia articles should refer to a range of independent, reliable, published sources, that provide secondary analysis of the subject's life in context. In contrast, résumés will tend to list individual accomplishments and rely on self-published sources, which might unduly focus on positive events and fail to properly balance their weight. Please rewrite your submission to comply with these policies by using independent, reliable sources.
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Comment: User:WanderlustsankyThis article was created by User:Wanderlustsanky, implying Sanket, or the "Sanky" in User:Wanderlustsanky, may have written an article about themselves. Writing an article is generally discouraged; see Wikipedia:An article about yourself isn't necessarily a good thing and Wikipedia:Autobiography. If you decide to go ahead with it, you must declare a Conflict of Interest.(If I am incorrect in this assessment, don't hesitate to let me know.) Commandant Quacks-a-lot (talk) 14:37, 28 October 2025 (UTC)
Sanket Waghmare
Born: Mumbai, India
Early Life and Education
Sanket Waghmare was born in Mumbai, India. He completed his Bachelor of Management Studies from the Sterling Institute of Management Studies in 2011. His early academic focus on business and marketing provided the foundation for his career in digital marketing, digital media and data analytics.
Career & Early Career
Waghmare began his professional journey in 2012 as an SEM Executive at Lester Infoservices Private Limited in Mumbai. He managed AdWords and Microsoft AdCenter campaigns for clients such as Microsoft, Dell, Netgear, Norton, AVG, and Kaspersky. His performance-led approach helped reduce cost-per-lead (CPL) by 20% and improve call conversion efficiency by 18% across international markets.
He then joined Marmalade Digital as a Performance Campaign Manager, where he handled major clients including 7UP, Nissan, Sony TV, Spain Tourism, Hyundai Genesis (UAE), and Omkar Realtors. His campaigns generated over 300 million impressions and 20 million video views, contributing significantly to brand engagement and tourism growth. He also led e-commerce performance initiatives for premium brands like LeMill and Good Earth, achieving a 25% increase in conversions.
In 2015, Waghmare joined Reliance Industries Ltd as an Assistant Manager – Digital Marketing, where he oversaw SEM, SEO, and display campaigns exceeding ₹20 crore in annual budgets. His strategies resulted in a 28% uplift in ROI and measurable improvements in cross-channel integration between online and in-store promotions.
At SBI Cards, he managed large-scale digital acquisition campaigns, achieving more than 100,000 annual leads through Google Search, GSP, and Facebook. Waghmare introduced real-time campaign tracking via Omniture and expanded lead channels by onboarding new aggregator partners, increasing acquisition funnel volume by 30%.
As Manager – Media Activations at Digitas, Waghmare led paid social campaigns across Facebook, LinkedIn, and Twitter, driving 30 million+ impressions and a 20% increase in conversion rates for BFSI, lifestyle, and technology clients. He implemented innovative ad formats and improved campaign efficiency through optimization and testing frameworks.
From 2018 to 2021, he served as SEM Manager at Business Standard, managing ₹12 crore in paid media budgets. His digital subscription campaigns generated over 15 million monthly impressions and 5,000 monthly leads, with subscriber growth exceeding 35% year-over-year. He implemented data-driven bid optimizations and executive dashboards using Google Analytics and Adobe Analytics.
Since February 2021, Waghmare has been associated with Publicis Beehive as Director – Media Solutions. He leads client partnerships and business growth across BFSI, tourism, retail, healthcare, and technology verticals, managing a portfolio exceeding ₹50 crore. His leadership has driven 20–25% YoY portfolio growth for brands such as South Africa Tourism, Zepto, SBI Card, DBS Bank, Pramerica Life, Godrej Capital, etc. He is known for building client success frameworks, integrating analytics into business outcomes, and achieving 95% client retention through strategic account management.
Professional Skills and Expertise
Sales pitch and business acquisitions
Digital Media Strategy & Full-Funnel Marketing
Business Development & Client Relationship Management
Analytics, Performance Optimization & ROI Tracking
Media Planning & Buying (Programmatic, Social, Search)
Cross-Functional Team Leadership
Consultative Selling & Strategic Partnerships