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It's Not That Deep

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It's Not That Deep
A crowded picture featuring Lovato in the center clutching a dress to her body.
Standard cover
Studio album by
Demi Lovato
ReleasedOctober 24, 2025 (2025-10-24)
GenreDance-pop
Length32:27
LabelIsland
Producer
  • Oscar Linnader
  • Keith Sorrells
  • Zhone
Demi Lovato chronology
Revamped
(2023) 		It's Not That Deep
(2025)
Singles from It's Not That Deep
  1. "Fast"
    Released: August 1, 2025
  2. "Here All Night"
    Released: September 12, 2025
  3. "Kiss"
    Released: October 10, 2025

It's Not That Deep is the ninth studio album by the American singer Demi Lovato. This album was released on October 24, 2025, through Island Records. It features a dance-pop production, marking a contrast to her[a] previous rock-leaning projects, Holy Fvck (2022) and Revamped (2023). Zhone served as the album's executive producer and produced all of its tracks, with Leland, Oscar Linnander, and Keith Sorrells also contributing production. It's Not That Deep has spawned three singles: "Fast", "Here All Night" and "Kiss".

Background and promotion

[edit]

In 2024, Demi Lovato made her directorial debut with the documentary film Child Star, which centers on various child actors and their experiences with fame and public.[2] During its development, she considered retiring from music after wondering if it still "fulfilled" her. Lovato later fell "back in love with music" thanks to the film and shared the song "You'll Be OK, Kid" as part of its soundtrack, while working on her next album.[2][3] During September 2024, the singer stated that she was "figuring out" the sound of the album and writing "nothing but love songs and sexy songs".[4] Lovato continued to experiment with different genres and also collaborated with the Mexican band Grupo Firme on the dance-pop single "Chula", released one month earlier.[5]

She started teasing her return to music in 2025 with several videos to social media. That July, Lovato wiped her Instagram account and shared promotional pictures captioned with new lyrics.[6][7] A snippet of an unreleased track was published to social media with the title "Fast".[8][9] Later that month, the magazine Rolling Stone reported that the album was scheduled to be released the same year, and would have a dance-pop sound contrasting her previous rock-leaning projects (2022's Holy Fvck and 2023's Revamped).[10] Zhone served as the album's executive producer.[10]

On September 15, 2025, Lovato jokingly posted on Twitter that she was releasing her fifth documentary film, following the previous Demi Lovato: Dancing with the Devil (2021) and Child Star. The link attached in the post actually led to a pre-save link to her ninth album, titled It's Not That Deep.[11][12] She later revealed its cover artwork and release date, October 24.[12] The album features a dance-pop sound across 11 tracks.[13][14] During an after-party with Paper, Lovato debuted a new song titled "Frequency".[15] The album was released on the scheduled date alongside a live video for the song "Let You Go".[16]

Singles

[edit]

"Fast" was distributed on August 1, 2025 as the album's lead single.[17] On September 12, 2025, "Here All Night" followed as its second single.[18] She released "Kiss" as the third single off the record on October 10, 2025.[19]

Critical reception

[edit]
Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?7.0/10[20]
Metacritic81/100[21]
Review scores
SourceRating
Clash7/10[22]
The IndependentStarStarStarStar[23]
The Line of Best Fit8/10[24]
Rolling StoneStarStarStarStar[25]
Slant MagazineStarStarStarHalf star[26]

It's Not That Deep received praise from music critics. According to the review aggregator Metacritic, It's Not That Deep received "universal acclaim" based on a weighted average score of 81 out of 100 from five critic scores.[21] According to AnyDecentMusic?, which assigns a weighted average based on publication ratings, the album received a 7.0 out of 10 rating from five reviews.[20]

Rolling Stone critic Tomás Mier and The Independent writer Helen Brown rated the album four out of five stars. Mier praised the production, and wrote that "Lovato is back to the sound where she shines brightest".[25] Brown concluded with "There's a lot of human heart pumping beneath the bangers here. Be prepared for your mascara/fire-pit kohl to get smudgy. Because It's Not That Deep actually sounds like the work of a woman who's done some serious digging in order to party this hard."[23] David Cobbald from The Line of Best Fit scored the album eight out of ten. He felt that it "might just be Lovato's best effort yet" and "delivers successfully on its objective to keep things light and easy while dancing the night away".[24]

Track listing

[edit]

All songs produced by Zhone, except where noted.

It's Not That Deep track listing[27]
No.TitleWriter(s)Length
1."Fast"
3:02
2."Here All Night" (Zhone, Leland)
2:57
3."Frequency"
  • Lovato
  • Hudson
  • Torrey
  • Zhone
2:43
4."Let You Go"
  • Lovato
  • Castle
  • Torrey
  • Zhone
3:03
5."Sorry to Myself"
3:25
6."Little Bit"
2:26
7."Say It"
  • Lovato
  • Ferraro
  • Torrey
  • Zhone
2:29
8."In My Head" (Zhone, Keith Sorrells, Oscar Linnader)
  • Oscar Linnander
  • Jordan Lutes
  • Charlotte Sands
  • Keith Sorrells
  • Zhone
2:54
9."Kiss"
2:19
10."Before I Knew You"
2:56
11."Ghost"
  • Lovato
  • Jones
  • McLaughlin
  • Torrey
  • Zhone
4:15
Total length:32:27
Bonus Track LP[28]
No.TitleLength
12."Joshua Tree"3:14

Personnel

[edit]

Credits were adapted from Tidal.[29]

  • Demi Lovato – vocals
  • Zhone – production, engineering, recording, keyboards, programming (all tracks); background vocals (tracks 2, 4), percussion (3–10)
  • Manny Marroquin – mixing (1, 4, 6, 8, 10, 11)
  • Jeremie Inhaber – mixing (2, 3, 5, 7, 9)
  • Francesco Di Giovanni – mixing assistance (1, 4, 6, 8, 10, 11)
  • Ramiro Fernandez-Seoane – mixing assistance (1, 4, 6, 8, 10, 11)
  • Nathan Dantzler – mastering
  • Harrison Tate – mastering assistance
  • Jake Torrey – keyboards (1, 10, 11)
  • Leland – production, background vocals (2)
  • Alna Hofmeyr – background vocals (2)
  • Sarah Hudson – background vocals (2)
  • Keith Sorrells – production (8)
  • Oscar Linnander – production (8)
  • Charlotte Sands – background vocals (8)
  • Oliver Hill – strings (11)

Release history

[edit]
Release dates and formats for It's Not That Deep
Region Date Format(s) Label Ref.
Various October 24, 2025
Island [30][31][32]

Notes

[edit]
  1. ^ Lovato uses both she/her and they/them pronouns.[1] This article uses she/her for consistency.

References

[edit]
  1. ^ Cardenas, Cat (September 21, 2022). "Demi Lovato Has Risen". Spin. Retrieved September 26, 2022.
  2. ^ a b Molloy, Laura (October 6, 2024). "Demi Lovato reveals she considered retiring from music before making 'Child Star' documentary". NME. Archived from the original on April 19, 2025. Retrieved July 21, 2025.
  3. ^ Duran, Anagricel (September 3, 2024). "Demi Lovato reveals she is currently working on new music". NME. Archived from the original on October 6, 2024. Retrieved July 21, 2025.
  4. ^ Avila, Daniela (September 20, 2024). "Demi Lovato Reveals She's Writing Nothing but 'Love' and 'Sexy Songs' for New Album: 'I'm in This Really Good Place'". People. Archived from the original on July 25, 2025. Retrieved July 21, 2025.
  5. ^ Mier, Tomás (August 16, 2024). "Demi Lovato and Grupo Firme Didn't Let a Language Barrier Stop Them From Making a Bop". Rolling Stone. Archived from the original on June 2, 2025. Retrieved July 21, 2025.
  6. ^ Dubois, Sienna (July 10, 2025). "Demi Lovato Teases New Music, Wipes Instagram". Complex. Archived from the original on July 10, 2025. Retrieved July 21, 2025.
  7. ^ Tate, Sarah (July 18, 2025). "Demi Lovato Has 'Been Cooking' In The Studio As She Teases New Music". iHeartRadio. Archived from the original on August 14, 2025. Retrieved July 21, 2025.
  8. ^ Saunders, Angel (July 10, 2025). "Demi Lovato Clears Her Instagram and Posts New Music Clip, Teasing 'Feels So Right'". People. Archived from the original on July 29, 2025. Retrieved July 21, 2025.
  9. ^ Kaufman, Gil (July 16, 2025). "Demi Lovato Is Ready to Heat Up Summer With Sizzling Preview of Dance Floor-Ready 'Fast' Single". Billboard. Archived from the original on July 21, 2025. Retrieved July 21, 2025.
  10. ^ a b Mier, Tomás (July 21, 2025). "Demi Lovato Is Finalizing a 'Celebratory Dance-Pop Album' Produced by Zhone". Rolling Stone. Archived from the original on September 8, 2025. Retrieved July 21, 2025.
  11. ^ Robinson, KiMi (September 15, 2025). "Demi Lovato strips down for new album 'It's Not That Deep'". USA Today. Retrieved September 15, 2025.
  12. ^ a b Paul, Larisha (September 15, 2025). "Demi Lovato Will Keep It Light on New Album 'It's Not That Deep'". Rolling Stone. Archived from the original on September 15, 2025. Retrieved September 15, 2025.
  13. ^ Murray, Robin (September 15, 2025). "Demi Lovato Announces New Album 'It's Not That Deep'". Clash. Retrieved September 15, 2025.
  14. ^ Horowitz, Steven J. (September 15, 2025). "Demi Lovato Announces Ninth Album 'It's Not That Deep,' Shares Release Date". Variety. Archived from the original on September 15, 2025. Retrieved September 15, 2025.
  15. ^ Sanchez, Rosa (September 16, 2025). "Demi Lovato Wore Eyeglasses Over Her Sunglasses for Luar's Runway Show". Harper's Bazaar. Retrieved September 17, 2025.
  16. ^ Inman, Jessica (October 24, 2025). "Listen: Demi Lovato releases new album, 'Let You Go' live video". United Press International. Retrieved October 24, 2025.
  17. ^ Franklin, McKinley (August 1, 2025). "Demi Lovato Drops New Single 'Fast,' First From Upcoming Album". The Hollywood Reporter. Archived from the original on August 1, 2025. Retrieved August 1, 2025.
  18. ^ Gularte, Alejandra (September 12, 2025). "Demi Lovato Is Pulling an All Nighter". Vulture. Archived from the original on September 12, 2025. Retrieved September 12, 2025.
  19. ^ Saulog, Gabriel (October 9, 2025). "Demi Lovato Announces New Single "Kiss"". Billboard Philippines. Retrieved October 10, 2025.
  20. ^ a b "It's Not That Deep by Demi Lovato reviews". AnyDecentMusic?. Retrieved October 24, 2025.
  21. ^ a b "It's Not That Deep by Demi Lovato Reviews and Tracks". Metacritic. Retrieved October 24, 2025.
  22. ^ Jeffrie, Kate (October 24, 2025). "Demi Lovato – It's Not That Deep". Clash. Retrieved October 24, 2025.
  23. ^ a b Brown, Helen (October 24, 2025). "Demi Lovato review, It's Not That Deep: Plenty of human heart pumping beneath the bangers". The Independent. Retrieved October 24, 2025.
  24. ^ a b Cobbald, David (October 24, 2025). "Demi Lovato: 'It's Not That Deep'". The Line of Best Fit. Retrieved October 24, 2025.
  25. ^ a b Mier, Tomás (October 23, 2025). "Demi Lovato Isn't That Deep. That's a Good Thing". Rolling Stone. Archived from the original on October 23, 2025. Retrieved October 23, 2025.
  26. ^ Cinquemani, Sal (October 24, 2025). "Demi Lovato 'It's Not That Deep' Review: Shallow Waters Are Noisy (and Fun)". Slant Magazine. Retrieved October 24, 2025.
  27. ^ Lovato, Demi (2025). It's Not That Deep (liner notes). Island Records.
  28. ^ "It's Not That Deep Bonus Track LP". Demi Lovato Official Store. Retrieved October 10, 2025.
  29. ^ Lovato, Demi. "It's Not That Deep". Tidal. Retrieved October 23, 2025.
  30. ^ "Its Not That Deep Standard LP". Demi Lovato Official Store. Archived from the original on September 15, 2025. Retrieved September 15, 2025.
  31. ^ "Its Not That Deep Standard CD". Demi Lovato Official Store. Archived from the original on September 15, 2025. Retrieved September 15, 2025.
  32. ^ "Its Not That Deep Standard Cassette". Demi Lovato Official Store. Archived from the original on September 15, 2025. Retrieved September 15, 2025.
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