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Joom is a Latvian e-commerce marketplace and mobile app that sells products from Asia and Europe.

The platform is known to be mobile-first with around 83% of transactions being made on mobile.[1]

The company ranks second (after the AliExpress) place among Russian Internet companies delivering goods from China,[2] and the fourth (both on the App Store and in Google Play) among applications for buying goods in Russia.[3]

Overview

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Joom applications for Android and iOS operating systems and the company website were created in June 2016.[4][5] Launched in 2016 in Riga, Latvia, Joom also has offices in Moscow, San Francisco, Shenzhen, and a logistics hub in Hong Kong. Since mid-2017, it has been presented in Europe that makes up to 50% of its GMV.[6] By the end of 2020, shopping app Joom got 150 million downloads in the European region.[7]

In November 2020, the JoomPay financial application, issued in Europe, received a license to financial activities.[8]

Joom has 25 million monthly active users and 20 million active buyers.[9]

In 2021, Joom joined the Product Safety Pledge initiative — an agreement to cooperate with the EU Member States to remove dangerous products from its websites[10]. 

References

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  1. ^ "Joom, Wish, SheIn, des plateformes de commerce qui titillent Amazon". Capital (in French). 2019-03-07. Retrieved 2021-06-16.
  2. ^ Александра Посыпкина (2018-10-22). "AliExpress впервые раскрыл количество покупателей из России" (in Russian). РБК. Retrieved 2018-10-22.
  3. ^ Ирина Ли, Мария Коломыченко, Анастасия Демидова (2017-12-01). "Экс-глава «Одноклассников» оказался основателем маркетплейса Joom" (in Russian). РБК. Retrieved 2018-10-22.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. ^ Ирина Ли, Мария Коломыченко, Анастасия Демидова (2017-12-01). "Экс-глава «Одноклассников» оказался основателем маркетплейса Joom" (in Russian). РБК. Retrieved 2018-10-22.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. ^ "Сооснователь Joom Илья Широков описал кадровую политику компании и рассказал о преимуществах сотрудничества с российскими разработчиками и IT-специалистами" (in Russian). Новые ведомости. 2018-10-08. Retrieved 2018-10-22.
  6. ^ "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. 2019-02-22. Retrieved 2021-06-16.
  7. ^ "Looking to emulate Venmo, JoomPay preps a Euro launch for easy bill splitting and cash payments". Techcrunch. 2020-11-24. Retrieved 2021-06-16.
  8. ^ "Shopping app Joom secures e-money licence". Finextra Research. 2020-11-24. Retrieved 2021-05-21.
  9. ^ "Comment l'app russe Joom compte devenir le numéro 2 de l'e-commerce en Europe". LSA (in French). 2019-02-21. Retrieved 2021-06-16.
  10. ^ "Protecting European consumers: Safety Gate efficiently helps take dangerous COVID-19 products off the market". European Commission. 2021-03-02. Retrieved 2021-06-16.
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