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Shin's Project

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Shin's Project
Promotional poster
Hangul
신사장 프로젝트
Lit.New CEO Project
RRSinsajang peurojekteu
MRSinsajang p'ŭrojekt'ŭ
GenreBlack comedy
Developed byStudio Dragon (planning)
Written byBan Ki-ri
Directed byShin Kyung-soo [ko]
Starring
Music byMovie Closer[1]
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Running time60 minutes[2]
Production companiesdoFRAME
Studio Anseillen
Original release
NetworktvN
ReleaseSeptember 15 (2025-09-15) –
October 28, 2025 (2025-10-28)

Shin's Project (Korean: 신사장 프로젝트) is a 2025 South Korean television series. It is directed by Shin Kyung-soo [ko] and written by Ban Ki-ri, and starring Han Suk-kyu, Bae Hyun-sung, and Lee Re. It aired on tvN from September 15, to October 28, 2025, every Monday and Tuesday at 20:50 (KST).[3]

The series is also available for streaming on Viu in selected regions.

Synopsis

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A comedy drama about a negotiation expert, Mr. Shin, who intervenes as a mediator to resolve disputes and problems between people.

Cast

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Main

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A former top-class negotiator who now runs a fried chicken restaurant and uses his mysterious skills to navigate tricky situations.
A rookie judge who is suddenly assigned to work at the restaurant under mysterious circumstances.
A bold and energetic delivery rider who assists in running the fried chicken business.
A hot-tempered detective haunted by a 15-year-old hostage tragedy.
The owner of an exclusive club who owes her daughter's life to Shin after the hostage tragedy.
A seasoned civil court judge who values mediation over litigation.
A veteran civil servant with hacker-level sleuthing skills.

Supporting

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People at the shopping plaza

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Laundry shop owner.
Chinese restaurant owner.
Supermarket owner.

Others

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Special appearances

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Production

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The series is directed by Shin Kyung-soo, who worked on Six Flying Dragons (2015), Oh, the Mysterious (2017), Nokdu Flower (2019), and The First Responders, and written by Ban Ki-ri, who wrote Missing: The Other Side. It is planned by Studio Dragon and produced by doFRAME and Shin's own production banner Studio Anseillen.[3]

Viewership

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Shin's Project : South Korea viewers per episode (millions)
SeasonEpisode numberAverage
123456789101112
11.3081.6351.7971.6602.0131.7051.2671.7931.8941.8172.0091.9051.734
Source: Audience measurement performed nationwide by Nielsen Korea.[7]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[7]
Nationwide Seoul
1 September 15, 2025 5.924% (1st) 6.456% (1st)
2 September 16, 2025 7.400% (1st) 7.788% (1st)
3 September 22, 2025 8.003% (1st) 7.992% (1st)
4 September 23, 2025 7.697% (1st) 7.434% (1st)
5 September 29, 2025 8.742% (1st) 8.027% (1st)
6 September 30, 2025 7.470% (1st) 7.103% (1st)
7 October 6, 2025 5.507% (1st) 5.428% (1st)
8 October 7, 2025 7.214% (1st) 6.669% (1st)
9 October 20, 2025 8.405% (1st) 8.220% (1st)
10 October 21, 2025 8.087% (1st) 7.150% (1st)
11 October 27, 2025 9.123% (1st) 8.816% (1st)
12 October 28, 2025 8.603% (1st) 8.043% (1st)
Average 7.681% 7.427%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

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  1. ^ tvN 새 월화드라마 <신사장 프로젝트>의 포스터가 공개되었습니다. , 음악감독 [Movie Closer] 김준석 [The poster for tvN's new Monday-Tuesday drama <New CEO Project> has been released. , Music Director [Movie Closer] Kim Jun-seok] (in Korean). Movie Closer. August 7, 2025. Retrieved August 8, 2025 – via Facebook.
  2. ^ 신사장 프로젝트 [Shin's Project]. cjenm.com. Retrieved August 19, 2025.
  3. ^ a b Baek, Seung-hoon (August 6, 2025). 치킨집 사장님이 힘을 숨김…한석규 '신사장 프로젝트' 9월 방송 [A chicken restaurant owner hides his power… Han Seok-kyu's "Shin's Project" to air in September.]. MBC Entertainment news (in Korean). Retrieved August 8, 2025 – via Naver.
  4. ^ a b c Lee, Myeong-ju (August 8, 2025). '신사장 프로젝트', 대본리딩…한석규, 분쟁 히어로 출격 ["Shin's Project" Script Reading… Han Suk-kyu Takes on the Role of Conflict Hero]. dispatch (in Korean). Retrieved August 8, 2025 – via Naver.
  5. ^ a b c d e f g h i j k 신사장 프로젝트 | 인물 소개 [Shin's Project | Character introduction]. tvN (in Korean). Retrieved 2025-08-22.
  6. ^ a b c d e f Yoo, Soo-yeon (September 10, 2025). '신사장 프로젝트', 이 조합 실화?..엄효섭→최원영, 특별출연 군단이 나선다 ["The New President Project": Is This Combination Real?... Um Hyo-seop → Choi Won-young, Special Appearances by the Team]. Korea Daily (in Korean). Retrieved September 24, 2025.
  7. ^ a b Nielsen Korea ratings:
    • "Episode 1". Nielsen Korea (in Korean). September 15, 2025. Retrieved September 16, 2025.
    • "Episode 2". Nielsen Korea (in Korean). September 16, 2025. Retrieved September 17, 2025.
    • "Episode 3". Nielsen Korea (in Korean). September 22, 2025. Retrieved September 23, 2025.
    • "Episode 4". Nielsen Korea (in Korean). September 23, 2025. Retrieved September 24, 2025.
    • "Episode 5". Nielsen Korea (in Korean). September 29, 2025. Retrieved September 30, 2025.
    • "Episode 6". Nielsen Korea (in Korean). September 30, 2025. Retrieved October 1, 2025.
    • "Episode 7". Nielsen Korea (in Korean). October 6, 2025. Retrieved October 7, 2025.
    • "Episode 8". Nielsen Korea (in Korean). October 7, 2025. Retrieved October 8, 2025.
    • "Episode 9". Nielsen Korea (in Korean). October 20, 2025. Retrieved October 21, 2025.
    • "Episode 10". Nielsen Korea (in Korean). October 21, 2025. Retrieved October 22, 2025.
    • "Episode 11". Nielsen Korea (in Korean). October 27, 2025. Retrieved October 28, 2025.
    • "Episode 12". Nielsen Korea (in Korean). October 28, 2025. Retrieved October 29, 2025.
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