Jump to content

Snipp Interactive

Add links
From Wikipedia, the free encyclopedia
Snipp Interactive Inc.
Company typePublic
Industry
  • Marketing Technology
  • Loyalty marketing
  • Loyalty program
  • Customer engagement
  • Rebate marketing
  • Gamification
  • Media and Information Services (B2B)
Founded2007
HeadquartersVancouver, British Colombia
Number of locations
4 (North America, Europe, Middle East and India)
Area served
Worldwide
Key people
  • Atul Sabharwal (Founder & CEO)
  • Rahoul Roy (Founder & CLO)
Products
  • SnippCheck – Receipt processing
  • SnippWin – Promotions & sweepstakes Management
  • SnippLoyalty – loyalty platform
  • SnippRebates – Rebate Management
  • SnippRewards – Rewards & fulfillment services
  • SnippOffers – Digital Coupon Platform
  • SnippMedia – Media Networks
Revenue$11.2 million (H1 2025)
Number of employees
95 (2025)
Subsidiaries
  • Snipp US
  • Snipp Ireland
  • Snipp India
Websitehttps://www.snipp.com/

Snipp Interactive Inc. is a Canadian PaaS company. It was founded in 2007[1] and has its headquarter in Vancouver, British Columbia.[2] Snipp provides software for promotions, rebates, and loyalty programs. The company is listed on the TSX Venture Exchange under the symbol SPN.[3]

History

[edit]

Founding and early development (2007–2014)

[edit]

Snipp Interactive was founded in 2007 by Atul Sabharwal and Ritesh Bhavnani. Early offerings focused on mobile marketing, including SMS campaigns.[4] In 2012, Snipp went public on the TSX Venture Exchange.[5]

Acquisitions and expansion (2015–present)

[edit]
  • In February 2015, Snipp acquired Swiss Post Solutions Ireland Limited, the customer-loyalty management unit of Swiss Post Solutions, for approximately CHF 1.08 million.[6]
  • In June 2015, Snipp acquired Menlo Park–based HIP Digital Media Inc. for US$8.5 million in stock.[7][8]
  • In September 2018, Snipp acquired the assets of Ziploop Inc., a machine learning and AI-based promotions and loyalty technology firm.[9][10]
  • In February 2022, Snipp acquired Gambit Digital Promotions Inc. (Gambit Rewards), a loyalty-gaming business linking reward points with free-to-play sports and iGaming.[11]
  • In April 2022, Bally's Corporation purchased a minority stake of about 9 percent for US$5 million and entered related commercial agreements; Bally's executive Adi Dhandhania later served on Snipp's board from 2022 to 2023.[12]
  • In September 2025, Snipp and Inmar Intelligence announced a partnership to distribute digital grocery incentives through financial institutions via Snipp's Financial Media Network.[13]

Platform

[edit]

Snipp's technology platform offers tools for promotions, loyalty, customer engagement, and analytics. It incorporates optical character recognition (OCR) for receipt processing[14] and fraud management systems, and is used by brands to run digital promotions and sweepstakes, rebate programs, and loyalty programs. The company also distributes item-level digital coupons through bank and card-linked rewards programs; in 2025, Inmar Intelligence was named the exclusive digital incentive partner in Snipp's Financial Media Network for CPG digital grocery incentives.[15][16] In June 2024, Snipp announced an AI-driven anti-fraud tool called CORRAL for promotions and loyalty programs.[17]

Its offerings include:

  • Receipt processing with optical character recognition (OCR) technology
  • Digital promotions and sweepstakes management
  • Loyalty program platforms for B2C and B2B markets
  • Rebate management systems
  • Rewards fulfilment services
  • Digital coupon creation and distribution
  • Media Networks
  • Fraud detection and management

Recognition and certifications

[edit]
  • TSX Venture 50: Featured in the 2015[18] and 2016[19] rankings of top-performing companies on the TSX Venture Exchange in the Technology & Life Sciences category.
  • Deloitte Technology Fast 500™: Ranked among North America’s fastest-growing technology companies in 2016, 2017 and 2018.

Regulatory and financial matters

[edit]

Company disclosures reported a decline in gross margin from 56 percent in 2021 to 38 percent in 2022,[20] citing campaign mix and the impact of the Gambit acquisition. The company's MD&A notes that "gross margin" is a non-GAAP metric as defined by Snipp. In 2024, Snipp reported that results were affected by the sunsetting of a single contract inherited with Gambit, and later reported gross margins above 50% in Q1 2024 as margins improved.[21]

In May 2025, the British Columbia Securities Commission issued a cease trade order related to a filing delay[22]; trading on the TSX Venture Exchange resumed on 12 June 2025[23] following revocation, according to exchange notices.[24] The company had resolved a similar order in early 2024.[25]

References

[edit]
  1. ^ "Snipp - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-09-22. Retrieved 2025-10-08.
  2. ^ IQ, S&P Capital (2015-01-05). "Snipp Interactive Inc. signed a share purchase agreement to acquire Swiss Post Solutions Ireland Limited from Swiss Post Solutions AG. | MarketScreener". www.marketscreener.com. Retrieved 2025-10-08.
  3. ^ "TMX Money". money.tmx.com. Retrieved 2025-10-08.
  4. ^ "Snipp - 2025 Company Profile & Team - Tracxn". tracxn.com. 2025-09-22. Retrieved 2025-10-08.
  5. ^ "Snipp Interactive Inc. Expands Mobile Marketing Services to the Middle East". Marketwired via Yahoo News. 2012-09-20. Retrieved 2025-10-08.
  6. ^ IQ, S&P Capital (2015-01-05). "Snipp Interactive Inc. signed a share purchase agreement to acquire Swiss Post Solutions Ireland Limited from Swiss Post Solutions AG. | MarketScreener". www.marketscreener.com. Retrieved 2025-10-08.
  7. ^ "Snipp Interactive to Acquire Hip Digital Media - WSJ". Wall Street Journal. 2015-06-02. ISSN 0099-9660. Retrieved 2025-10-08.
  8. ^ "Snipp Interactive rises on acquisition of Hip Digital Media". Cantech Letter. 2015-06-01. Retrieved 2025-10-08.
  9. ^ "Snipp Acquires Ziploop Inc. a Leading Machine Learning and Artificial Intelligence Based Promotions, Loyalty and Influencer Marketing App". Globe Newswire News Room (Press release). 2018-09-18. Retrieved 2025-10-08.
  10. ^ "Snipp 20-F Annual Report". www.sec.gov. Retrieved 2025-10-08.
  11. ^ "Snipp Interactive finalizes $5m deal to acquire Gambit - SBC Americas". 2022-02-22. Retrieved 2025-10-08.
  12. ^ "Snipp Appoints Adi Dhandhania, Chief Operating Officer, North America, Bally's Interactive to its Board of Directors; and Appoints Tom Burgess as President of SnippMEDIA". Nasdaq. 2022-06-13. Retrieved 2025-10-08.
  13. ^ "Snipp Interactive Partners with Inmar Intelligence". CRM Magazine. 2025-09-16. Retrieved 2025-10-08.
  14. ^ "Arm & Hammer launches receipt processing, validation holiday mobile campaign | Retail Dive". www.retaildive.com. Retrieved 2025-10-08.
  15. ^ "These New Grocery Discounts Are Designed To Be A SNAP". Coupons in the News. 2025-03-31. Retrieved 2025-10-08.
  16. ^ "Snipp Interactive and Inmar Intelligence Partner to Bring Digital Grocery Incentives to Consumer Banking". The Wise Marketer. 2025-09-25. Retrieved 2025-10-08.
  17. ^ "Fraud-Combating AI Solutions". TrendHunter.com. Archived from the original on 2024-06-20. Retrieved 2025-10-08.
  18. ^ Exchange, Toronto Stock. "TSX Venture Exchange Announces the 2015 TSX Venture 50®". www.prnewswire.com (Press release). Retrieved 2025-10-08.
  19. ^ "Snipp Interactive Selected to the 2016 TSX Venture 50(R) for Second Year in a Row". Yahoo! Finance. 2016-01-26. Retrieved 2025-10-08.
  20. ^ "Snipp Interactive Reports Financial Results for Fiscal 2022". Yahoo! Finance. 2023-12-23. Retrieved 2025-10-08.
  21. ^ Transcripts, S. A. (2024-06-03). "Snipp Interactive, Inc. (SNIPF) Q1 2024 Earnings Call Transcript | Seeking Alpha". seekingalpha.com. Retrieved 2025-10-08.
  22. ^ "BCSC". www.bcsc.bc.ca. Retrieved 2025-10-08.
  23. ^ "Snipp Interactive Announces Revocation of Cease Trade Order". 2025-06-11. Retrieved 2025-10-08.
  24. ^ "Bulletin Contents". infoventure.tsx.com. Retrieved 2025-10-08.
  25. ^ "Snipp Interactive's Turnaround Takes Flight: Margin Expansion and Digital Loyalty Growth Catalyzes a High-Potential Play". Ainvest. Retrieved 2025-10-08.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Snipp_Interactive&oldid=1316927382"