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Cleanup of lead section

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Hi Wikipedia editors, I'd like to suggest a few edits to clean up the lead section of this article on behalf of my client, TaskRabbit. I'm hoping to collaborate on objective updates to the page based on 3rd party sources and am therefore simply suggesting updates, but I will not edit the page directly myself.

The first suggested edit is to remove the word "American" from the first sentence, as TaskRabbit was acquired by IKEA in 2017 (see reference below), and it is less relevant now to describe them as an American company. I also suggest adjusting the tasks in the first sentence to be based more closely on those mentioned in the references (added this reference here[1]). I also suggest adding a sentence regarding the acquisition of TaskRabbit by IKEA and have added a source as well. Thank you for your time and consideration!

Suggested new lead section:

TaskRabbit is an online and mobile marketplace that matches freelance labor with local demand, allowing costumers to find help with everyday tasks, including furniture assembly, help moving, mounting, minor home repairs and more.[2][3][4] Founded in 2008 by Leah Busque, the company has received $37.7 million in funding to date and currently has tens of thousands of vetted,[5] background-checked "Taskers" available to help clients across a wide variety of categories.[6][7] Busque founded TaskRabbit when she had no time to buy dog food, basing it on the idea of "neighbors helping neighbors".[8] In 2017, TaskRabbit was acquired by INGKA group (IKEA).[9]

CameronSays (talk) 21:31, 13 May 2022 (UTC)[reply]

Hi, CameronSays. Thank you for not editing this article directly, in consideration of your CoI. I have implemented some of your suggestions. --Jeremy Butler (talk) 11:35, 18 May 2022 (UTC)[reply]
Thank you for your assistance @Jeremy Butler! CameronSays (talk) 17:05, 18 May 2022 (UTC)[reply]
@Jeremy Butler hello again! Thank you for your review of my previous suggestions. I have drafted additional suggestions for the Infobox as well as multiple sections of the article. Below is an outline of the suggestions, and the full text and sources for all of the suggestions can be found in my sandbox here User:CameronSays/sandbox.
Infobox: Updated headquarters to reflect the switch to a remote-first model, as well as the "cities served" to align with the new section on Global Expansion (see below)
Reboot: Added details around the promotion of Stacy Brown-Philpot to CEO.
Acquisition by Ikea: Removed the last sentence about global expansion and incorporated into a new and expanded section titled "Global Expansion and New Leadership"
Contractors: Updated this section with newer more accurate information
In Popular Culture: Added more examples to this section.
Would you be able to review these suggestions at your convenience? Thank you for your consideration. CameronSays (talk) 17:20, 27 May 2022 (UTC)[reply]

Suggested updates

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Hello Editors, thank you for your previous collaboration on this page. I would like to share for your consideration a few additional suggested edits for various sections of the page. As noted previously on this page, I will not edit the article directly due to my CoI.

For the sentence added to the lead section about Taskrabbit's shift to remote-first and closing their physical offices, I suggest adding this article from SFChronicle as an additional source. [1]

In July 2022 Taskrabbit expanded into Monaco, and therefore I suggest updating the article in three places:

1) Update the Infobox "Area Served" to read: "Cities across United States, Canada, United Kingdom, France, Germany, Italy, Portugal, Spain and Monaco"
2) Add this to the bottom of the "Expansion" section: "In July 2022, Taskrabbit began offering service in Monaco.[2]"
3) In the "Contractors" section, update the following sentence to reference nine countries instead of eight: "It now employs thousands of taskers in nine countries.[3][2]"

Lastly, within the "History" section, I suggest adding a new sub-section after "Expansion" about the changes to the Taskrabbit brand.

Brand Refresh

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In May 2022, Taskrabbit launched a global brand refresh, introducing an all lower-case wordmark with two different “a” characters. The company also removed the image of the “rabbit” from its logo, and updated its default brand colors.[4] [5] [6]

CameronSays (talk) 04:25, 22 July 2022 (UTC)[reply]

References

  1. ^ Kost, Ryan (23 May 2022). "TaskRabbit to close all office locations, including S.F. headquarters, as it moves to remote work model". San Francisco Chronicle. Retrieved 22 July 2022.
  2. ^ a b Castano, Lilou. "Taskrabbit, une plateforme pour déléguer les tâches du quotidien". La Gazette de Monaco. Retrieved 22 July 2022.
  3. ^ Cite error: The named reference fortunethier was invoked but never defined (see the help page).
  4. ^ "Il marketplace Taskrabbit aggiorna il marchio e sceglie un nuovo logo". YM! (in Italian).
  5. ^ Almeida, Filipa. "Como a Taskrabbit cresce em Portugal: 5.500 faz-tudo em 18 meses". Sapo Marketeer. Retrieved 22 July 2022.
  6. ^ Neves, Carolina. "A Taskrabbit perde o coelho". www.briefing.pt (in European Portuguese). Retrieved 22 July 2022.

Changing capitalization of article title

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Hi Wikipedia editors, I have a question regarding the article title "TaskRabbit." Taskrabbit recently changed the capitalization of their name to no longer include the camel case capitalized "R." It is now simply "Taskrabbit." Is it possible to change the article title to reflect this? Is the best way to achieve this by moving the page? Since Taskrabbit is my client, I have a COI and will not be making any edits directly, but I would be very grateful if another editor could assist me with this. Thank you. CameronSays (talk) 14:24, 25 August 2022 (UTC)[reply]

 Done, uncontentious reasonable move, thanks for bringing it up. JesseRafe (talk) 15:31, 25 August 2022 (UTC)[reply]
Thank you for the assistance! CameronSays (talk) 17:56, 26 August 2022 (UTC)[reply]

Image cleanup

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Hi Wikipedia editors, I noticed that the image in the article

Faux fur-covered Taskrabbit vehicle at South by Southwest

does not appear to be illustrating anything specific related to the article. I'm not sure if it was once relevant to the article content, but it seems like it may no longer be relevant. I would suggest removing it. I do not plan to remove it myself given my COI. Just wanted to share it as a suggestion to improve the article. Thank you for your consideration! CameronSays (talk) 15:38, 31 August 2022 (UTC)[reply]

Also appeared in the movie Missing (2023).

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We could also add that this service was used in the movie Missing (2023). Didlidoo (talk) 21:37, 18 May 2025 (UTC)[reply]

Oct. 2025 COI edit requests

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Hi! I'm a COI editor for Taskrabbit, here with some requests for this article.

  • At the end of "2017 to present", update
In November 2024, Taskrabbit acquired Dolly, which was a moving services company based in Seattle. The two brands will still stay separate.[1]
to
In November 2024, Taskrabbit acquired Dolly, a moving services company based in Seattle. The two brands continued to operate separately.[2]
Just clarifying the wording a bit and updating the tense.
  • Add to end of "2017 to present":
In June 2025, Taskrabbit added Partner Pages, customizable landing pages for retailers to offer on-demand services like assembly and installation to customers at a fixed price and automatically match customers to Taskers. Early partners included Tushy and Arcade1Up.[3]
  • Add an "Operations" section (using existing named refs[4][5] from lead, with an added archive URL for the latter):
Taskrabbit functions as a marketplace in which users seeking help post jobs and workers, called "Taskers", are suggested based on the best fit for rates, skills, and availability.[5] Tasks can include errands, house cleaning,[4] help moving, assembling furniture, and other chores.[6] Users can then select a specific Tasker and send a booking request to be confirmed by the Tasker.[7]
The Taskrabbit platform handles payment of the Tasker and allows the user to leave a review or get customer service.[6] Users can also opt to give the Tasker a tip through the platform,[8] with Taskers receiving 100% of tips.[9] Taskers undergo criminal background checks and other screenings when setting up their profiles.[4]
After IKEA's parent company acquired Taskrabbit in 2017, the store in 2018[10] began allowing shoppers to reserve and pre-pay for Taskrabbit assembly of furniture purchases with in-store employees or via Taskrabbit's website or mobile app.[11] In February 2025, IKEA added the ability to book Taskrabbit assembly as part of the purchase process on IKEA's site, rather than routing buyers to Taskrabbit's site.[10]
As of June 2025, Taskrabbit operated in eight countries;[12][13] it also operates in all 50 U.S. states.[14]

Thank you for your time/help! Mary Gaulke (talk) 22:08, 4 October 2025 (UTC); edit COI template added Mary Gaulke (talk) 01:37, 6 October 2025 (UTC)[reply]

 Done Implemented, except I shortened the wording on "Partner Pages" as it sounded more like company-speak. I also moved controversy information per WP:NOCRIT. The content is still there, but placed in the appropriate sections. CNMall41 (talk) 05:12, 8 October 2025 (UTC)[reply]
@MaryGaulke:, Are you able to find suitable replacements for the unreliable sources currently on the page? There are large number of press releases and YouTube links. If you have suitable replacements, please ping me here and I will replace them. --CNMall41 (talk) 05:14, 8 October 2025 (UTC)[reply]
@CNMall41: Thank you for your help! And HAPPY to locate replacement sources – one of my favorite things to do.
  • In "2008 to 2016", I think the press release source can be deleted entirely by updating
In October 2011, Eric Grosse, the co-founder and former president of Hotwire.com, was named CEO.[1][2]
to
In October 2011, former Hotwire.com CEO Eric Grosse was named CEO.[3]
  • The next press release citation comes with this WP:CITEOVERKILL at the top of "2017 to present":
In September 2017, the company was acquired by an affiliate of IKEA.[4][5][6][7][8]
This can be updated to:
In September 2017, the company was acquired by the IKEA Group.[9]
  • Same section, update
In September 2019, Taskrabbit launched service in Paris and followed it with a rollout to other French cities.[10][11] In October 2019, the company launched in Germany, with operations in Berlin, Bochum, Cologne, Dortmund, Duisburg, Düsseldorf, Essen, Gelsenkirchen, Krefeld, Monchengladbach, Oberhausen, Wuppertal and the Rhine-Ruhr metropolitan region.[12]
to
In 2019, Taskrabbit began rolling out in France; it was available across the country by 2021.[13][14] In late 2019, the company launched in Germany.[15]
  • Next paragraph, update
Taskrabbit named Ania Smith, formerly of Walmart, Expedia, Airbnb, and UberEats, its new CEO.[16][17][18][19]
to
Taskrabbit named Ania Smith, formerly of Walmart, Expedia, Airbnb, and UberEats, its new CEO.[20][21]
Those two citations more than cover the info. Also removed a citation to Forbes contributor content.
It might be best to delete these.

References

  1. ^ "TaskRabbit Names Former Expedia Head CEO; Founder Shifts to Chief Product Officer" (Press release). PR Newswire. October 12, 2011.
  2. ^ Tsotsis, Alexia (October 12, 2011). "Taskrabbit Gets A New CEO, Eric Grosse". TechCrunch.
  3. ^ Tsotsis, Alexia (October 12, 2011). "Taskrabbit Gets A New CEO, Eric Grosse". TechCrunch.
  4. ^ Dickey, Megan Rose (September 28, 2017). "Ikea has bought Taskrabbit". TechCrunch.
  5. ^ Hsu, Tiffany (September 28, 2017). "Ikea Enters 'Gig Economy' by Acquiring Taskrabbit". The New York Times.
  6. ^ Taylor, Kate (September 28, 2017). "Ikea has acquired Taskrabbit — and it could fix the most annoying thing about the furniture giant". Business Insider.
  7. ^ "IKEA Group signs agreement to acquire Taskrabbit" (Press release). PR Newswire. September 28, 2017.
  8. ^ Butler, Sarah (September 28, 2017). "Ikea enters gig economy by buying freelance labour firm Taskrabbit". The Guardian.
  9. ^ Hsu, Tiffany (September 28, 2017). "Ikea Enters 'Gig Economy' by Acquiring Taskrabbit". The New York Times.
  10. ^ "À Toulouse, cette entreprise monte les meubles Ikea pour vous" [In Toulouse, this company assembles Ikea furniture for you]. La Dépêche du Midi (in French). May 4, 2021.
  11. ^ "Taskrabbit Launches in France Amidst High Demand for Outsourcing Tasks" (Press release). PR Newswire. September 26, 2019.
  12. ^ "Taskrabbit Announces Launch into Germany" (Press release). PR Newswire. October 22, 2019.
  13. ^ "À Toulouse, cette entreprise monte les meubles Ikea pour vous" [In Toulouse, this company assembles Ikea furniture for you]. La Dépêche du Midi (in French). May 4, 2021.
  14. ^ "Taskrabbit Launches in France Amidst High Demand for Outsourcing Tasks" (Press release). PR Newswire. September 26, 2019.
  15. ^ Matisowitsch, Jana (October 22, 2019). "Ikea-Tochter TaskRabbit: Plattform für Hilfskräfte startet in Deutschland". Stuttgarter Zeitung (in German). Retrieved October 13, 2025.
  16. ^ "Ania Smith Named Chief Executive Officer at Taskrabbit" (Press release). PR Newswire. August 11, 2020.
  17. ^ Wang, Nancy (April 6, 2021). "From Sabbatical To CEO, Taskrabbit CEO Ania Smith Shares Advice For Building Global Platforms". Forbes.
  18. ^ Thier, Jane (January 24, 2022). "Taskrabbit's CEO on how the gig economy helps everyone". Fortune.
  19. ^ "Ania Smith Named Chief Executive Officer at Taskrabbit". Associated Press. August 11, 2020.
  20. ^ Thier, Jane (January 24, 2022). "Taskrabbit's CEO on how the gig economy helps everyone". Fortune.
  21. ^ "Ania Smith Named Chief Executive Officer at Taskrabbit". Associated Press. August 11, 2020.
  22. ^ Chore Monkey Tries To Get Maggie To Quit The Pacifier Season 28 Ep. 8 The Simpsons. November 18, 2016 – via YouTube.
  23. ^ American Dad - Taskrabbit the app. September 21, 2019 – via YouTube.
I think that covers all of them! Let me know if I missed any. Thank you! Mary Gaulke (talk) 00:16, 13 October 2025 (UTC)[reply]
@MaryGaulke:, great job on the sources, especially the removal of WP:FORBESCON. --CNMall41 (talk) 03:34, 13 October 2025 (UTC)[reply]
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