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Bryght Labs

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Bryght Labs is an American technology company based in Lenexa, KS, founded in 2021. The company is best known for developing ChessUp, a smart chess board that integrates artificial intelligence and real-time game analysis.

History

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Bryght Labs was founded by Jeff Wigh, Justin Farrell and Adam Roush, with the goal of creating interactive STEM-focused products that combine technology with traditional games. The trio was previously employed by the multinational technology company Garmin, working together to develop new products in the company’s innovation lab. Bryght Labs’ flagship product, ChessUp, was introduced following a successful Kickstarter Campaign that raised $1.7 million, becoming the most funded chess campaign on the platform.

Recognition

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In 2022, Bryght Labs appeared on the ABC television program Shark Tank,[1] where the founders presented ChessUp to a panel of investors and took a deal with Lori Greiner. The company and its product have also been featured on the CBS program Innovation Nation[2] with Mo Rocca, where the host, Alie Ward, describes how ChessUp works and then plays a game against Woman Grandmaster Tatev Abrahamyan.[3]

In the Kansas City Metro Area, Bryght Labs won a grant from Launch KC,[4] a local organization that helps support tech startups, as well as received praise from local new sources such as Startland News.[5]

Products

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ChessUp

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Bryght Labs' first product, ChessUp, is a connected chess board that integrates a built-in chess engine and LED-guided moves. The product can help players learn and improve at chess by providing real-time feedback and analysis. It also allows for connected play with others in person or online, integrating with popular online chess platforms like Chess.com and Lichess.

ChessUp 2, the company's newest iteration of its product, is the only chess board supported by Chess.com.[6]

ChessUp has also been included on the Wall Street Journal's Buy Side[7] and was part of CES[8] in Las Vegas in 2022.

External Links

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https://playchessup.com/

References

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  1. ^ "The Businesses and Products from Season 14, Episode 9 of Shark Tank | Shark Tank". ABC. Retrieved 2025-10-06.
  2. ^ "Innovation Nation Episodes - The Henry Ford". www.thehenryford.org. Retrieved 2025-10-06.
  3. ^ The Henry Ford (2023-08-18). Smart Chess Fit for a King | The Henry Ford's Innovation Nation. Retrieved 2025-10-06 – via YouTube.
  4. ^ "Cohort". Launch KC. Retrieved 2025-10-06.
  5. ^ Barnes, Austin (2021-05-06). "$1.7M+ crowdfunding haul puts ChessUp in attack position for production, hiring top talent". Startland News. Retrieved 2025-10-06.
  6. ^ Team (CHESScom), Chess com (2024-04-02). "ChessUp 2: Play Chess.com Games Directly On A Board". Chess.com. Retrieved 2025-10-06.
  7. ^ Varghese, Daniel (2025-01-23). "Checkmate, Anywhere: How ChessUp 2 Revives the Thrill of the Game". WSJ Buyside. Retrieved 2025-10-06.
  8. ^ "Newsroom". newsroom.ap.org. Retrieved 2025-10-06.